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Our History

Dili (Jinhua) Technology Co., Ltd., a subsidiary of Zhejiang University, is an innovative enterprise dedicated to the research, development, and production of additive-free pet snacks. Adhering to the principle of "natural ingredients, no additives," we strictly avoid preservatives, colorants, flavor enhancers, and chemically synthesized additives. Our ingredients are transparent and traceable, sourced from carefully selected human-grade meat and fresh fruits and vegetables. We employ processes such as low-temperature baking and freeze-drying to maximize the retention of nutrients and natural flavors. Currently, our products include meat-wrapped leather sticks, meat-wrapped fruits and vegetables, fruit and vegetable-meat chew strips, and pure meat drying chips as pet snacks. With an attitude of "zero compromise," we strive to create truly safe, nutritious, and healthy pet food that empowers pets, making every bite a promise of health and happiness.

 

Dilly Jinhua Intelligent Technology Co., Ltd--Where Trust is Manufactured

 

Dilly Jinhua Intelligent Technology Co., Ltd manufacturing facility is a state-of-the-art center dedicated to advanced pet nutrition. We integrate stringent quality control from ingredient sourcing to finished product, ensuring every batch meets the highest standards of safety and science. 

Our Core Strengths

● Full-Chain Quality Control:​ We source traceable ingredients, implement batch-by-batch testing, and manage production through intelligent, zoned systems.

● Specialized Production Lines:​ Utilizing advanced technology for premium Kibble, Wet Food, and Freeze-Dried/Air-Dried​ products. Our processes are designed to maximize nutrient retention and safety.

● Rigorous Quality Assurance:​ Our in-house, national-standard laboratory performs comprehensive analysis on every production batch, with strict protocols for safety and consistency.

● Smart & Sustainable Operations:​ We employ a digital management system for full traceability and are committed to eco-friendly practices, including sustainable packaging.

Our Commitment

At Pet's Hour, we believe premium nutrition is the foundation of a pet's well-being. We manufacture more than food-we craft trusted nourishment for the bond you share with your companion.

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Product Application Scope for Pet Food

 

 

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Pet food is categorized to provide precise nutrition based on pets' life stage, health, breed, and lifestyle.

 

 

By Life Stage & Physiological State

Growth/Kitten/Puppy:​ High energy, DHA, easy-to-chew kibble for development.

Adult/Maintenance:​ Complete, balanced nutrition for healthy adult pets.

Pregnancy & Lactation:​ High-density nutrition for mother and offspring.

Senior:​ Easily digestible, joint-supporting, and often calorie-controlled for aging pets.

By Health & Special Needs (often veterinary recommended)

Weight Management:​ Low-calorie, high-fiber formulas.

Sensitive Digestion:​ Limited ingredient, single protein, or with probiotics.

Urinary Health:​ Controlled mineral levels to support urinary tract function.

Joint Care:​ With glucosamine, chondroitin, and Omega-3s.

Skin & Coat:​ Rich in Omega-3 and Omega-6 fatty acids.

Renal Support:​ Reduced phosphorus and high-quality, controlled protein.

Dental Care:​ Kibble designed to reduce tartar.

By Species, Breed & Size

Dogs:​ Formulations for small, medium, large, and giant breeds, focusing on specific needs like joint health for large breeds.

Cats:​ Specialized formulas, e.g., for indoor cats (hairball control, weight) or long-haired breeds.

By Lifestyle & Activity

Indoor/Hairball Control (Cats):​ Adjusted calories and added fiber.

High-Performance/Active:​ Higher fat and protein for working or sporting dogs.

By Product Form & Purpose

Main Diets:​ Complete nutrition (Dry, Wet, Freeze-Dried, Raw).

Treats & Toppers:​ For training, rewarding, or complementing meals.

Supplements:​ Targeted support (e.g., Omega oils, probiotics, vitamins).

In summary, choosing the right food involves prioritizing your pet's life stage and health status, then considering breed, size, and activity level. Always consult a veterinarian for health-related diets.

 

Pet's Hour Pet Food: Certifications, Accreditations & Patents
 

Pet's Hour is built on a foundation of global safety standards, scientific innovation, and certified quality.

International Quality & Safety Certifications

FSSC 22000​ - Global benchmark for food safety management systems.

BRCGS (AA Grade)​ - Highest level of recognition for manufacturing excellence.

IFS Food​ - Key standard for retailer acceptance in Europe.

Market Compliance:​ Registered with the US FDA, formulas meet AAFCO​ standards. Fully compliant with EU Regulation (EU) 2019/4​ and FEDIAF​ guidelines. Approved by Japan's MAFF.

Patent Portfolio (R&D Strength)

Pet's Hour holds multiple national patents in formulation and processing technology.

Invention Patents:​ e.g., Low-temperature coating process to enhance probiotic viability; Functional wet food based on digestive simulation.

Utility Model Patents:​ e.g., Novel mixing devices, precision coating systems, nitrogen-flushing packaging equipment.

Design Patents:​ Distinctive packaging designs for product lines.

Industry Recognitions

Low GI Certification​ for specific product lines.

Human-Grade Ingredient​ supplier verifications.

ISO 14001​ Environmental Management System certification.

This integrated framework of Global Certifications, Proprietary Patents, and Market Approvals​ validates Pet's Hour commitment to safety, science, and premium quality, forming the core pillar of our brand promise.

 

Core Production Lines & Key Equipment

Modern pet food factories rely on specialized automated lines to transform raw ingredients into safe, nutritious, and consistent products. The equipment determines the final product form, nutrient retention, and production efficiency.

Dry Kibble (Extruded) Line

Pre-processing:​ Grinders/Micro Mills, Precision Weighing & Pre-mix Systems.

Core Processing:

Twin-Screw Extruder:​ The heart of the line. Uses high temperature and pressure to cook and shape dough. Die plates create various kibble shapes.

Multi-pass Dryer:​ Reduces moisture to a safe level for shelf stability.

Vacuum/Liquid Coater:​ A critical unit that applies fats, flavors, and heat-sensitive nutrients (e.g., vitamins) onto cooled kibble post-drying.

Cooler:​ Cools the product before packaging.

Wet Food (Canned/Pouched) Line

Mixing/Emulsifying:​ Bowl Cutters/Emulsifiers create a uniform batter or emulsion.

Filling & Sealing:​ Automatic Fillers and Can Seamers/Pouch Sealers.

Sterilization (Critical):​ Retorts (High-Pressure Sterilizers). These large autoclaves use steam under pressure to achieve commercial sterility, ensuring product safety and long shelf life.

Low-Temperature Processing Line

Freeze-Drying:​ Vacuum Freeze Dryers. Product is frozen, then moisture is removed via sublimation under vacuum, preserving raw nutrition, shape, and flavor. Used for premium foods and treats.

Air-Drying:​ Low-Temperature Dehydrators/Ovens.​ Uses circulated warm air over long periods to gently dry meat-based ingredients, creating chewy treats or air-dried diets.

Supporting & Safety Systems

Mixers:​ Ribbon or Paddle mixers for blending dry/wet ingredients.

Packaging:​ Automated weigher-filler-sealer machines, often with Nitrogen/oxygen flushing.

Safety & QC:​ Metal Detectors/X-ray Machines​ (for foreign object detection) and Check-weighers​ (for weight compliance).

Control Systems:​ Centralized SCADA/MES​ for automated process control, data logging, and full traceability.

 

Industry Trends:

 

 

Equipment is evolving towards higher precision, automation, flexibility, and data integration. The focus is on enabling precise nutrition, absolute safety, and innovative product forms​ (via extrusion, freeze-drying, etc.) to meet market demand for premium, functional, and tailored pet foods.

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Pet's Hour Pet Food: Cross-Border Sales Achievements

Pet's Hour has achieved breakthrough success in global markets, becoming a leading Chinese pet food brand in international expansion. 

Market Presence & Scale

Global Reach:​ Products are now sold in over 30 countries/regions, with North America and Europe accounting for >60% of export revenue.

High Growth:​ Cross-border sales have grown >150% CAGR​ over three years. A top-5 seller in Amazon's "Functional Wet Food" category (US). Over 35% repeat purchase rate on key European platforms like Zooplus.

Competitive Advantages

Certifications:​ Fully certified to EU FEDIAF standards, US FDA/AAFCO​ compliant. Factory holds BRCGS (AA)​ and IFS​ certifications.

Premium Product Mix:​ Over 70% of exports are high-value products (functional wet food, freeze-dried raw, baked kibble), with prices ~40% above industry average.

Localized Formulas:​ E.g., insect-protein recipes for Europe, high-protein grain-free for North America.

Supply Chain Efficiency:​ Overseas bonded warehouses in Rotterdam and Los Angeles enable 7-day delivery​ in key markets. Full blockchain traceability from source to final product.

Brand Building Results

Channel Expansion:​ Available in >2,000 overseas retail stores​ including Petco (US), Tom&Co (France), Kojima (Japan).

DTC Growth:​ Direct-to-consumer website sales grew 300%​ year-on-year; repeat customers drive >45% of DTC revenue.

Professional Recognition:​ The "Pet's Hour Veterinary Diets" line is ECCN-certified and sold through veterinary clinics in Germany and Switzerland.

Innovation & Recognition

Subscription Model:​ Cross-border subscription service achieves 18-month customer retention and 2x higher order value.

Industry Awards:​ Recognized as Amazon's "2023 Most Innovative Pet Brand" and a designated "Cross-Border E-commerce Demonstration Enterprise" in China.

 

Future Focus

 

 

Localized R&D:​ Plan to establish a European R&D center for region-specific formulas.

Sustainability:​ Transition to 100% ocean-plastic recycled packaging by 2024; pursuing carbon footprint certification.

Service Integration:​ Piloting "online vet consultation + prescription diet delivery" with overseas pet telehealth platforms.

Pet's Hour global success demonstrates the shift from "Made in China" to "Innovated in China"​ in the pet food industry, powered by a strategy of premium positioning, certification leadership, and agile supply chains.

 

Pet's Hour Pet Food - Complete Service Cycle

We know choosing pet food is a crucial decision. Our service extends beyond the sale, supporting you and your pet at every stage.

 
 

Pre-Sale: Informed Decisions

Expert Guidance:​ Access science-backed feeding guides and articles reviewed by pet nutritionists on our website and social media.

Product Transparency:​ Full ingredient sourcing and nutritional information available for every product.

Personalized Consultation:​ Our online advisors provide tailored recommendations based on your pet's profile.

Try Before You Commit:​ Sample sizes available to ensure the food is the right fit.

 
 
 

During Sale: Seamless & Flexible

Easy Purchasing:​ Available through our official store, authorized online retailers, and select pet shops.

Clear Order Tracking:​ Real-time updates from confirmation to delivery.

Subscribe & Save:​ Set up a flexible delivery schedule for convenience and savings. Customize your box with different recipes.

Retailer Training:​ We equip our partner stores with deep product knowledge to assist you better.

 
 
 

After-Sale: Continuous Support

Satisfaction Guarantee:​ A straightforward return policy if your pet doesn't like the food.

Dedicated Support:​ A dedicated channel for any product questions or feedback, with a promise of a prompt response and resolution.

Feeding Transition Support:​ Step-by-step guidance for switching foods and ongoing advice for long-term feeding.

Community & Membership:​ Join our community for peer support and expert tips. Enjoy member benefits like rewards and early access to new products.

 

 

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Our Promise

We don't just sell pet food. We partner with you in your pet's lifelong health journey, providing trusted nutrition and reliable support at every step.